When COVID-19 first broke out, it was clear that small businesses would have to make a lot of operational adjustments if they wanted to maintain their usual sales quotas. However, what many business owners failed to anticipate were the changes that they’d have to make to their marketing strategies as well. In this episode, Jon Aidukonis and Gene Marks, along with Small Biz Silver Lining Founder Carissa Reiniger, discuss how the pandemic has impacted consumer needs and how small business owners can alter their sales tactics to meet their desired goals.
Listen to the full episode here.
