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    Philly area businesses embrace Halloween parades and promos to boost marketing and sales Philly.com

    Philly area businesses embrace Halloween parades and promos to boost marketing and sales

    (This column originally appeared in the Philadelphia Inquirer) When it comes to sales, the holiday season is usually the most important time of the year…
    Gene Marks
    Gene MarksOctober 26, 2022
    New overtime rules are coming from the Department of Labor. Is your business ready? Philly.com

    New overtime rules are coming from the Department of Labor. Is your business ready?

    (This column originally appeared in the Philadelphia Inquirer) Will the amount of overtime compensation that you are required to pay your employees go up soon?…
    Gene Marks
    Gene MarksOctober 18, 2022
    For small businesses, this one document is like ‘having a will.’ Here’s what you need in a buy-sell agreement. Philly.com

    For small businesses, this one document is like ‘having a will.’ Here’s what you need in a buy-sell agreement.

    (This column originally appeared in The Philadelphia Inquirer) When a business is started, there’s always plenty of paperwork to complete, such as permits, licenses, articles…
    Gene Marks
    Gene MarksOctober 13, 2022
    How small business owners can offer healthcare to employees without breaking the bank Philly.com

    How small business owners can offer healthcare to employees without breaking the bank

    (This column originally appeared in the Philadelphia Inquirer) If you’re running a small business you know that the cost of just about everything has gone…
    Gene Marks
    Gene MarksOctober 5, 2022
    As cannabis usage grows, so does the need for employers to revisit their workplace drug policies Philly.com

    As cannabis usage grows, so does the need for employers to revisit their workplace drug policies

    (This column originally appeared in the Philadelphia Inquirer) Recreational use of marijuana is legal in New Jersey. However, marijuana is allowed only for medicinal purposes…
    Gene Marks
    Gene MarksSeptember 29, 2022
    Higher rents and ‘volatility’: Here’s what Philly small businesses should know about leasing Philly.com

    Higher rents and ‘volatility’: Here’s what Philly small businesses should know about leasing

    (This article originally appeared in the Philadelphia Inquirer) According to a recent survey conducted by business networking platform Alignable, approximately 40% of the more than…
    Gene Marks
    Gene MarksSeptember 23, 2022
    Why small businesses should consider DEI initiatives, too Philly.com

    Why small businesses should consider DEI initiatives, too

    (This article originally appeared in the Philadelphia Inquirer) Over the last few years, major corporations have announced new diversity, equity, and inclusion initiatives at their…
    Gene Marks
    Gene MarksSeptember 18, 2022
    Your small-business website can’t be out of date. Here’s what to know about design, search engines, and more. Philly.com

    Your small-business website can’t be out of date. Here’s what to know about design, search engines, and more.

    (This article originally appeared in the Philadelphia Inquirer) According to a study earlier this year from digital marketing firm UpCity, approximately 70% of small businesses…
    Gene Marks
    Gene MarksAugust 30, 2022
    Two Philly entrepreneurs prove that buying an online business may be better than starting one Philly.com

    Two Philly entrepreneurs prove that buying an online business may be better than starting one

    (This article originally appeared in the Philadelphia Inquirer) More people are working from home now than ever. Many are looking to supplement their income with…
    Gene Marks
    Gene MarksAugust 23, 2022
    The Inflation Reduction Act just became law, and gives more money for IRS tax enforcement. Here’s how small businesses can prepare. Philly.com

    The Inflation Reduction Act just became law, and gives more money for IRS tax enforcement. Here’s how small businesses can prepare.

    (This article originally appeared in the Philadelphia Inquirer) The Inflation Reduction Act — which was signed into law by President Joe Biden on Tuesday —…
    Gene Marks
    Gene MarksAugust 17, 2022
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