(This column originally appeared in Forbes) Most software companies don’t have the budgets of Microsoft and Google to spread the awareness of their products and…
Gene MarksJanuary 3, 2023
(This column originally appeared in Forbes) I recently came across a blog written by Jake Saper, a general partner at venture capital firm Emergence. The…
Gene MarksDecember 2, 2022
(This column originally appeared in Forbes) My company sells and implements five customer relationship management applications and we’ve been doing this for too long to…
Gene MarksNovember 10, 2022
(This column originally appeared in Forbes) If you want to know where CRM is headed just take a look at what Oracle is doing. At…
Gene MarksNovember 1, 2022
(This column originally appeared in Forbes) Customer Relationship Management systems are not accounting systems. CRM systems don’t do billing, cash receipts, disbursements or payroll. If…
Gene MarksOctober 17, 2022
(This column originally appeared in Forbes) Salesforce has taken a big leap forward in solving what is one of the biggest problems facing its CRM…
Gene MarksOctober 3, 2022
(This column originally appeared in Forbes) I have to admit, as a CRM specialist HubSpot has really impressed me over the past few years. What…
Gene MarksSeptember 8, 2022
(This column originally appeared in Forbes) This week Salesforce released yet another version of its platform targeted at small businesses. I say “yet another version”…
Gene MarksAugust 26, 2022
(This column originally appeared in Forbes) Are you comparing the features of all those CRM applications in your evaluation? Please…stop. I know: it’s your instinct,…
Gene MarksAugust 12, 2022