(This column originally appeared in The Guardian) I’ve never had a pumpkin spice latte. It’s not because I have anything against the seasonal bestseller from Starbucks,…
Gene MarksSeptember 1, 2024
(This column originally appeared in Entrepreneur) Spirit Halloween expects to hire 40,000 seasonal workers and a 'record number' of pop-up locations this year —…
Gene MarksOctober 12, 2023
(This column originally appeared in the Philadelphia Inquirer) When it comes to sales, the holiday season is usually the most important time of the year…
Gene MarksOctober 26, 2022