(This column originally appeared in The Hill) Small businesses employ about half of the workers in this country and generate nearly half of the nation’s gross domestic product.…
Gene MarksOctober 23, 2024
(This column originally appeared in The Inquirer) After suffering an enormous downturn during the COVID pandemic, the trade show industry has mostly recovered, with one…
Gene MarksJune 25, 2024
(This column originally appeared in Entrepreneur) In 2023, a Budweiser ad campaign faced severe backlash because it featured a transgender influencer — tanking the company’s sales by…
Gene MarksJune 11, 2024
(This column originally appeared in The Inquirer) Thanks to the pandemic, as well as an expanding remote workforce, better online tools, and the desire…
Gene MarksApril 2, 2024
(This column originally appeared in The Inquirer) There are approximately 12,000 Latino-owned businesses in Philadelphia and as many as 23,000 in the region. The…
Gene MarksNovember 9, 2023
(This column originally appeared in the Philadelphia Inquirer) The New Jersey Economic Development Authority (NJEDA) is giving away free marketing services to small business owners…
Gene MarksMarch 14, 2023
(This column originally appeared in Forbes) Here are five things in technology that happened this past week and how they affect your business. Did you…
Gene MarksNovember 27, 2022
(This column originally appeared in the Philadelphia Inquirer) When it comes to sales, the holiday season is usually the most important time of the year…
Gene MarksOctober 26, 2022
This week’s “On the Mark” episode offers insights on how businesses could approach enhancing their presence in the marketplace. Using online data from SEMRush over…
Gene MarksJuly 8, 2022