(This column originally appeared in the Inquirer) Small Business Saturday, a promotion-turned-tradition created by American Express in 2010, is on Nov. 30, and many are hoping that sales…
Gene MarksNovember 19, 2024
(This column originally appeared in Entrepreneur) Black Friday — the day after Thanksgiving — is the biggest shopping day of the year and the…
Gene MarksNovember 14, 2023
(This column originally appeared in The Inquirer) Many businesses see the holiday as a way to run special promotions, but to truly leverage the…
Gene MarksOctober 24, 2023
(This post originally appeared on Entrepreneur) Want a great idea to increase your sales? Go no further than the promotional idea (more…)
Gene MarksAugust 30, 2019
(This post originally appeared on The Guardian) These days many a small business may be thinking about hiring a social media influencer to help create…
Gene MarksMay 23, 2019